Publishing Foundations (I)

There are 10 lessons in this course:

1. The Publishing World
2. Publishing Procedures & Techniques
3. Desktop Publishing
4. Desktop Publishing
5. Illustration: Graphics
6. Illustration: Photography
7. Researching
8. Marketing in Publishing
9. Publishing: Ethics & The Law
10. Publishing Project

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

• Define the scope and nature of publishing today.
• Describe some of the processes that are commonly used to perform work tasks in the publishing industry.
• Identify a viable process to follow for desktop publishing of a small publication for printing on paper.
• Identify a viable process to follow for desktop publishing of a small publication in an electronic format (eg. E book or web site).
• Evaluate different types of illustration for ease and relevance for use in different publishing situations.
• Determine photography appropriate for inclusion in a publication.
• Determine research required appropriate to the needs of a publication.
• Determine a marketing strategy appropriate to the needs of a publication.
• Identify the impact of legal and ethical issues on a publisher.
• Plan the production and marketing of a publication.