Advertising and Promotions

There are 10 lessons in this course:

1. Analysing the Market
2. Target Marketing
3. Display and Display Techniques
4. Advertising and Promotions Strategy
5. New Product Development
6. Sales Techniques
7. Writing Advertisement
8. Electronic Marketing -Telephone & Email
9. Direct Mailing
10. Exhibitions & Shows

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

• Go shopping (your routine weekly shopping if you like). Take notice of how different sales staff communicate with you. Note the techniques they use (verbal & non verbal), and how effective they are. Note the type of impression they seem to be creating. When you come home, write down notes on your observations.
• Look through newspapers or magazines at advertisements or articles which discuss products offered for sale and find what you consider to be good examples of each
• Combination of verbal & non verbal communication together
• Select a product or service which you would like to improve the marketing of. This might be something you are dealing with in your own business or a business you work for; or it might be something you think has potential -an idea you would like to develop into a business OR something another business is dealing with, but not handling as well as what you think they should be.
• Develop an advertising campaign for this product or service.
• You will need to select a method for determining an advertising budget, and then set that budget.
• You will then need to find out the costs of advertising in different places.
• You will then need to write advertisements for these various places. The campaign should be well targeted. NB: We do not expect you to present a highly detailed and involved campaign. This could take longer than the whole course! Put about 10 hours of work into this project, at the most, and then you will present what you have been able to achieve in that time. (You need to not only develop the ability to put a campaign together... but you need to be able to put it together within a reasonable time frame).