Entrepreneurship

There are 10 lessons in this module as follows:

1. Scope & Nature of Entrepreneurship
2. Is Entrepreneurship Right for You?
3. Assessing opportunities
4. The Role of Market Research
5. Intellectual Property
6. Legal & Ethical Concerns
7. Operating a Business
8. The Business and Financial Plan
9. Marketing
10. Launching a Venture

• Discuss the concept of entrepreneurship and identify the effect entrepreneurs can have on the economy.
• Identify requirements to become a successful entrepreneur.
• Clarify personal expectations, values, skills and experience.
• Identify methods of investigating business opportunities that are in line with personal and business interests and values.
• Discuss the importance of market research in order to understand potential customer requirements and market needs for a product and/or service.
• Explain the legal and ethical aspects of ownership of ideas, designs, etc.
• Explain and have the knowledge of relevant legislation and regulations affecting entrepreneurs.
• Identify and explain all factors and costs that need to be considered in starting up and managing a venture.
• Explain the essential elements of a business plan and the importance of financial planning.
• Explain the key concepts of marketing to enable the student to develop and plan marketing strategies relevant to his or her entrepreneurial venture.
• Describe various means available that can be used to launch and publicise a new venture.